Designation and Certification Resources

Learn how to:

• Market to affluent clients and develop a reliable luxury client base
• Negotiate as a luxury home specialist
• Master the first impression and make luxury clients feel special
• Prepare for luxury home showings
• Cater your services toward various luxury consumer types

Learn how to:

• Help aspiring homeowners with every step of the process
• Define your value to clients as a buyer's representative
• Hold buyer counseling sessions and build trust with new clients
• Troubleshoot to fix any issue that might arise
• Negotiate for your homebuyers and formulate competitive offers

Learn how to:

• Navigate through the different types and phases of negotiations via practice field scenarios
• Establish a strong bargaining position using various negotiation concepts
• Adjust communication styles on the fly to achieve optimal results
• Negotiate via all media (by phone, email, text, or video call)
• Recognize negotiation tactics and patterns

Learn how to:

• Support a real estate agent or team in all operations
• Implement a marketing plan on behalf of an agent or team
• Prepare for and conduct client interviews
• Develop a strategy for post-transaction client engagement
• Work with vendors and service providers

Learn how to:

• Differentiate between senior housing options, from age-restricted communities to assisted living facilities
• Assist seniors with Housing for Older Persons Act (HOPA) applications
• Use pensions, 401(k) accounts, and IRAs in real estate transactions
• Explain how Medicare, Medicaid, and Social Security affect real estate decisions
• Protect clients from mortgage finance and loan schemes that target seniors

Learn how to:

• Craft a value proposition that identifies why clients should choose you over the competition
• Prepare for listing presentations and seller meetings
• Identify probable buyers for specific properties using statistics and contemporary methods
• Design marketing assets that create high consumer engagement
• Arrange improvements, remodeling, and property staging
• Navigate all challenges during the closing process

Learn how to:

• Properly stage homes to ensure they will sell
• Address awkward and difficult issues such as clutter, odors, and pets
• Stage homes using low-cost, high-impact techniques
• Use color to increase buyer appeal
• Use a market analysis pricegraph (MAP) to illustrate home pricing to clients

This course will prepare a real estate professional with the tools necessary to serve clients and customers in the global real estate market, with a focus on the Americas. Topics covered include methods for researching, analyzing, and applying global market information, skills for facilitating real estate transactions in the Americas markets, empowering the real estate professional in the global marketplace, and give recommendations for building key contacts in real estate organizations, commerce, and government.

This course will prepare a real estate professional with the tools necessary to serve clients and customers in the global real estate market, with a focus on the Asia-Pacific region. Topics covered include the identification of important laws, cultural norms, and geographic factors of various Asian markets that will help the student facilitate successful real estate transactions, assessing opportunities in Asian real estate markets by understanding the history of specific regions, investment patterns, and trends in real estate activity, and learning ways to develop a professional network that will help you start or enhance an international real estate business with Asian clients and properties.

This course provides the tools and concepts real estate professionals need to serve clients and customers in the global real estate market. Students will learn how identify important laws, cultural norms, and geographic factors of various European markets that will help them facilitate successful real estate transactions. They will also assess opportunities in European real estate markets by understanding the history of specific regions, investment patterns, and trends in real estate activity, in addition to learning ways to gain additional information and develop a professional network to enhance an international real estate business with European clients and properties.

This course covers the concepts and information global real estate professionals need, including the economic forces that send capital flowing around the globe and impact their business, transforming the data into useable knowledge, and significant trends and indictors. This course focuses on key economic indicators for global real estate business and being prepared to serve international clients and customers in a local market.

This course reviews the tools and concepts real estate professionals need in order to work with the investor client in the global real estate market. Learn how to research markets, convert metric measures, monitor currency trends, alert clients to tax and visa matters, analyze financial data for transactions, and follow a process for compiling transaction information.

Learn how to:

• Interpret how Department of Defense policies impact service members' housing
• Guide service members through the permanent change of station (PCS) process
• Explain the basics of Veterans Affairs (VA) financing and connect prospective buyers with VA financing lenders
• Compare military basic allowance for housing (BAH) rates to market area home prices, mortgage rates, and rents

Learn how to:

• Guide buyers through the purchase transaction of a new construction
• Evaluate builders and help clients choose the right one for their needs
• Work with the builder's sales representative and develop a mutually beneficial relationship for the homebuyer

Learn how to:

• Perform a CMA to estimate the probable selling price of a property
• Analyze neighborhoods, regional markets, and trends
• Adjust comparables using averages and cost data
• Discuss CMA conclusions and implications with clients