Marketing Strategy and Lead Generation Course

The Marketing Strategy & Lead Generation course is an 8-hour elective course for the Accredited Buyer’s Representation (ABR) designation. In this course, you’ll learn how to develop an effective marketing strategy and define your own brand, create a unique value proposition and demonstrate your appeal to clients, determine your target market and carry out appropriate marketing techniques, leverage social media for lead generation, track and measure your marketing efforts, and follow up and convert potential leads into lifelong clients.

Why take the MSLG course?

The Marketing Strategy & Lead Generation course satisfies the elective requirement for the Accredited
Buyer's Representative (ABR) designation.

Marketing Strategy and Lead Generation

ABR Elective Course 8 CE Credit Hours (TREC)

Stand out from the crowd and build a unique and balanced marketing strategy that works in today's market.

Learn how to:

  • Develop an effective marketing strategy and define your own brand
  • Create a unique value proposition and demonstrate your appeal to clients
  • Determine your target market and carry out appropriate marketing techniques to reach your audience
  • Leverage social media for marketing purposes and lead generation
  • Track and measure your marketing efforts
  • Follow up and convert potential leads into lifelong clients
  • Textbooks / PDFs included
  • TREC Provider #0005
  • TREC Course #38540

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Important Information

Important Information Related to Marketing Strategy and Lead Generation Course:

Please Note - This is not a Designation or Certification. It is a course that can be used to satisfy the elective requirement for the Accredited Buyer's Representative (ABR) designation.

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Complete ABR Designation Program

The Complete ABR Designation Program includes the required 15-hour Accredited Buyer’s Representative course and your choice of an approved 8-hour elective course. Together, these two courses will satisfy the education requirement of the ABR Designation.

Please note that some courses that satisfy the elective requirements of the ABR designation are not listed below (or included with the program) because they exceed 8 credit hours. These courses are indicated as ABR electives on their respective pages.

Complete ABR Designation Program

$139$389
SAVE $250

Courses included:

  • Accredited Buyer’s Representative course (15 hours)
  • One 8-hour elective of choice:
    • Home Finance Resource course
    • New Home Construction and Buyer Representation course
    • Military Relocation Professional course
    • Pricing Strategies: Mastering the CMA (PSA) course
    • Marketing Strategy & Lead Generation course

    There are other courses that satisfy the ABR elective requirement, but they are longer than 8 hours and thus not included with this program.

Additional details:

  • FREE books/PDFs included
  • 23 CE credit hours (TREC)

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Please select a delivery method
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Learn more about our delivery method options!

Classroom

Students who thrive on conventional, live instruction will enjoy this method! Unlike blended classroom courses, these require in-person attendance, at a Champions campus, for all course hours.

Virtual Classroom

Attend live classes from the comfort of your home! Our ChampionsLive virtual classrooms are perfect for students who prefer at-home learning, but also want live instruction.

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