Marketing Strategy and Lead Generation Course

Stand out from the crowd and build a unique and balanced marketing strategy that works in today's market.

Why take the MSLG course?

The Marketing Strategy & Lead Generation course satisfies the elective requirement for the Accredited
Buyer Representative (ABR) designation.

Marketing Strategy and Lead Generation

Designation Course 8 CE Credit Hours (TREC)

Stand out from the crowd and build a unique and balanced marketing strategy that works in today's market.

Learn how to:

  • Develop an effective marketing strategy and define your own brand
  • Create a unique value proposition and demonstrate your appeal to clients
  • Determine your target market and carry out appropriate marketing techniques to reach your audience
  • Leverage social media for marketing purposes and lead generation
  • Track and measure your marketing efforts
  • Follow up and convert potential leads into lifelong clients
Textbooks / PDFs included TREC Provider #0005 TREC Course #38540

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Complete ABR Designation Program

The Complete ABR Designation Program includes the required 15-hour Accredited Buyer’s Representative course and your choice of an approved 8-hour elective course. Together, these two courses will satisfy the education requirement of the ABR Designation.

Please note that some courses that satisfy the elective requirements of the ABR designation are not listed below (or included with the program) because they exceed 8 credit hours. These courses are indicated as ABR electives on their respective pages.

Complete ABR Designation Program

$318$338
SAVE $20

Courses included:

  • Accredited Buyer’s Representative course (15 hours)
  • One 8-hour elective of choice:
    • Home Finance Resource course
    • New Home Construction and Buyer Representation course
    • Military Relocation Professional course
    • Pricing Strategies: Mastering the CMA (PSA) course
    • Marketing Strategy & Lead Generation course

    There are other courses that satisfy the ABR elective requirement, but they are longer than 8 hours and thus not included with this program.

Additional details:

  • FREE books/PDFs included
  • 23 CE credit hours (TREC)

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Learn more about our delivery method options!

Classroom

In this method, students must attend all hours in person. This method provides real estate classes that allow students to interact with instructors and peers. This method is beneficial for students who want to study alongside classmates. Students who thrive in conventional school environments will enjoy this method. Course exams are administered on the last day.

Virtual Classroom

Our ChampionsLive!™ virtual classrooms allow students to attend live classes remotely. In this format, classes will be live streamed via Zoom and students will be required to attend on set dates. This delivery method gives you the chance to ask questions and interact with instructors in real time. Each course has instructional assistants that answer questions during the lecture.

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