Designations & Certifications

Improve your marketability as a buyer's agent with this highly-recognized credential.

Learn how to:

• Help aspiring homeowners with every step of the process
• Define your value to clients as a buyer’s representative
• Hold buyer counseling sessions and build trust with new clients
• Troubleshoot to fix any issue that might arise
• Negotiate for your homebuyers and formulate competitive offers

Thrive in the world of luxury real estate and join the Luxury Home Council’s registry of agents with this esteemed designation.

Learn how to:

• Market to affluent clients and develop a reliable luxury client base
• Negotiate as a luxury home specialist
• Master the first impression and make luxury clients feel special
• Prepare for luxury home showings
• Cater your services toward various luxury consumer types

Master the art of home staging and ensure buyer appeal with this credential, created by Martha Webb, author of “Dress Your House for Success.”

Learn how to:

• Properly stage homes to ensure they will sell
• Address awkward and difficult issues such as clutter, odors, and pets
• Stage homes using low-cost, high-impact techniques
• Use color to increase buyer appeal
• Use a market analysis pricegraph (MAP) to illustrate home pricing to clients

Help aspiring homeowners navigate the complicated process of home financing.

Learn how to:

• Lead buyers through loan prequalification, preapproval, and financing processes
• Implement Fair Housing practices and the NAR Code of Ethics
• Communicate market conditions to buyers
• Explain the different types of mortgage products, processes, and application requirements
• Help buyers with low credit scores secure financing

Help veterans and active-duty service members navigate relocation, DoD housing policy, and home financing.

Learn how to:

• Interpret how Department of Defense policies impact service members’ housing
• Guide service members through the permanent change of station (PCS) process
• Explain the basics of Veterans Affairs (VA) financing and connect prospective buyers with VA financing lenders
• Compare military basic allowance for housing (BAH) rates to market area home prices, mortgage rates, and rents

Nail down the comparative market analysis (CMA) and become an invaluable counsel to both sellers and buyers.

Learn how to:

• Perform a CMA to estimate the probable selling price of a property
• Analyze neighborhoods, regional markets, and trends
• Adjust comparables using averages and cost data
• Discuss CMA conclusions and implications with clients

Enhance your communication tactics and learn to advocate for clients with the only NAR-recognized negotiation credential.

Learn how to:

• Navigate through the different types and phases of negotiations via practice field scenarios
• Establish a strong bargaining position using various negotiation concepts
• Adjust communication styles on the fly to achieve optimal results
• Negotiate via all media (by phone, email, text, or video call)
• Recognize negotiation tactics and patterns

Become an invaluable asset to any real estate team with this certification.

Learn how to:

• Support a real estate agent or team in all operations
• Implement a marketing plan on behalf of an agent or team
• Prepare for and conduct client interviews
• Develop a strategy for post-transaction client engagement
• Work with vendors and service providers

Become a highly sought-after seller's agent with this invaluable designation.

Learn how to:

• Craft a value proposition that identifies why clients should choose you over the competition
• Prepare for listing presentations and seller meetings
• Identify probable buyers for specific properties using statistics and contemporary methods
• Design marketing assets that create high consumer engagement
• Arrange improvements, remodeling, and property staging
• Navigate all challenges during the closing process

Support seniors in all housing issues and gain an intricate understanding of how government policies impact it.

Learn how to:

• Differentiate between senior housing options, from age-restricted communities to assisted living facilities
• Assist seniors with Housing for Older Persons Act (HOPA) applications
• Use pensions, 401(k) accounts, and IRAs in real estate transactions
• Explain how Medicare, Medicaid, and Social Security affect real estate decisions
• Protect clients from mortgage finance and loan schemes that target seniors